Thinking about adding an infoproduct to your offerings? One of the first questions to answer if you are planning on selling information products is what kind of product do you want to create. This needs to be answered in two ways: Choosing your product’s purpose and then deciding the best delivery format. Many people make the mistake of choosing the format first – they fall in love with the idea of having an ebook or video series and jump right into product creation. But remember: failing to plan is planning to fail.
Let’s start by taking a look at your product’s purpose, or how you will use it. Think about what’s missing in your sales funnel. Do you need an outstanding opt-in offer? Do you need an entry-level product? Or maybe you need a high-ticket program to enroll your VIPs in. (Click here to see a sales funnel example.)
Are you struggling with how to monetize your expertise and make your brilliance bankable? Use the following list to help you decide the purpose of your infoproduct. Make your decision based on what you need most right now in your sales funnel, not what you are hoping will happen.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.