Is there someone in your network that always seems to magically get clients. Every time you speak with them they have a story about how they just showed up at a networking event, or maybe they were standing in line at the grocery store, and they wound up getting a new client. You smile excitedly with them, congratulating them on their good fortune. But in the back of your mind you are wondering, “How in the heck do they keep finding all these clients?”
There are two possibilities for how they got those clients:
Let’s look at the first possibility: People lie about their success all the time. Whether it’s the clients they have, the amount of money they make, or the referrals they get. Or they use words to create a perception of success that isn’t 100% true. I know this because when I am in accountability mode, I have learned to ask better questions so I get the whole picture and the full truth.
A few years ago, I had a client tell me that she had gotten a lot of traffic to her site. She was excited to tell me that, when I asked her about the action items from our last call. None of the action items were done, but I guess she thought telling me about the traffic she generated would cancel out the lack of work she had done on her marketing plan. I wasn’t buying it. I asked, “So what’s a lot of traffic?” After fumbling around for a few minutes, she said “8 people.” I knew it, she knew it, and you know it – 8 people is not “a lot of traffic.”
Here are a few other examples I’ve encountered of people using a smoke and mirrors approach in talking about their clients:
As hard as it is feels to be truthful about the real number of clients and conversions you are getting, it’s harder to step out of your integrity in an attempt to create a perception. The biggest drawback to creating an appearance that you have it all together is that it prevents you from asking for the help you really need. After you’ve told everybody about the five new clients you picked up, how can you show up at a workshop on how to get more clients or attend a live workshop on how to improve your marketing. Talk about an ego trip that’s hard to get back up from.
I remember once doing a webinar and having just one person show up for the live event. I was embarrassed and frustrated until I listened to an audio recording of one of the top sales coaches online right now. It must have been one of her older programs, where she was running a live Q&A for the people in her paid program. Guess how many people were on the call? TWO. Now the the fact that there were just two people on the call in no way devalued the content she was offering, it was good stuff. My take away from that was that we all start somewhere. If she had quit teaching because she was disheartened by that audience of two, she would not be a 7-figure coach today, with the huge following she has. I guarantee you she focused on the second possibility: She learned how to leverage her unique brilliance and make it bankable.
Believe it or not, there is no Client Fairy. And there is no Client Stork delivering clients to your doorstep.
People that have a study stream of paying clients and are profitable in what they do, all have a few things in place:
This is what it takes to be brilliant and bankable.
When you have the right things in place, the mindsets, systems, tools, and people – it is easy to create a flow of clients that are hungry to work with you. But just because it is easy, doesn’t meant you don’t have to work at. Especially in the beginning when you are just creating the framework for your business.
Think of it like building a house. How safe would your house be if the construction crew decided that you really didn’t need support beams? Or you really didn’t need to get rid of all those termites before building? Or what if they said, we’ll put all the wiring in after we get the roof on? This is what I see so many brilliant women doing when it comes to the building a solid client base. Skipping the foundational elements won’t get you clients faster – at least not real paying clients who understand the value of the work that you do with and for them.
Today, I invite you to let go of the wishful thinking and stop waiting for the stork to deliver your clients. Instead, pick up the phone, find a networking event, follow-up with potential referral partners, check in to those LinkedIn groups – do what it takes to get yourself in front of your VIPs. Not only do your potential clients need you, they are waiting for you and only you to show up.
Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.