SHIFT Work: Are You Afraid to Make Money?
Tai Goodwin
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SHIFT Work: Are You Afraid to Make Money?

Why is it that those who could probably do the most with money, are often the same brilliant women who are afraid to make it?

Now they may tell you that they aren’t afraid to make money. In their words, “Money just isn’t that important to me,” or “I don’t need to make a million dollars.” Both of those self-fulfilling phrases are tainted with fear.

“Money just isn’t that important to me.”

If money is not important to you, you will never charge what you are worth. I work with women in this category and I can always hear the self-doubt in their voice when we start to talk about money. Suddenly their confident tone simmers into a hard wall that they’ve locked themselves behind. It’s almost as if they are offended by the idea of money being a priority in their business.

Money may not be the only thing that’s important to you, but if you are running a business it has to be one of the top three things on your list. It’s naive to say that you want to start a business, but money is not important to you. Do it for free if cash flow really isn’t important to you. But don’t undercharge for what you do and justify it by saying money is not that important to you. That’s not fair to the other people who need and want to make money in their business and set their pricing accordingly. It’s not fair to potential clients who don’t work with you because they perceive the quality of your services will be cheap as your prices. And it’s not fair to you: why are you placing such a low value on the brilliance you bring into the world? The value of what you offer doesn’t change based on how much money you think you need.

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“It’s not like I need to make a million dollars.”

This is one of those phrases that I hate to hear. It’s a selfish way to think about wealth. If you have been called to entrepreneurship, it’s not just about you. Making more money in your business is about the seeds you can sow into others, not about how many cars or houses you can buy. The more you make, the more you can sow into others. You may not need a million dollars but there is a community, school, family, student, non-profit, research center, widow, single parent, church, college, scholarship fund, missions trip, woman-owned start-up, want to be gymnast, aspiring writer, homeless shelter, homeless family or women’s shelter that does. If you have the ability and opportunity to make money in your business but squander it because of your own fear, you are hindering the full impact of your purpose.

What kind of purpose-driven entrepreneur would turn down an opportunity to make money that can open doors for ideas, solutions, people, and movements? The kind that has an unhealthy mindset about creating wealth.

What’s often behind the curtain when women say money isn’t that important to them?

Making more money would mean stepping out of your comfort zone. It means making daring decisions and making bold requests. It means asking for help. It means talking to people instead of just running your ideas around in your own head. It means learning something new. Perhaps it means doing something that  you don’t currently know how to do. It means breathing life into sketches and plans in your notebooks by taking action. And it also means taking risks. If the items on this list make you feel excited, great. If you are like some of the brilliant women I work with, this list brings up ideas and opportunities that you’ve talked yourself out of over and over again.

For some of us, making more money means breaking free from generational habits and mindsets about money, wealth, and our own value.

  • Did you grow up in a church where wanting money was bad, greedy, or sinful?
  • Did you grow up in a home where no one ever talked about money or it was a topic that sparked painful arguments and fights?
  • In your home, was money always spent on other things (material objects, church, gambling, drugs, image), but never invested in you or your dreams?
  • Have you experienced shame around asking for what you really want or having financial needs that people were unwilling to meet?
  • Were you given the expectation that people never get what they really want, so it’s best to just settle?
  • Were you in a relationship where someone held money over your head to manipulate you or keep you from expressing your true self?
  • Or did you have money, and lose it all along with your image, friendships, and self-esteem?

Those are just a few examples of some of the situations that create internal blocks that keep us from a healthy relationship with money and wealth. Each one is based on a fear that says I don’t deserve to make money.

shift_sessionsIf you haven’t dealt with your internal blocks, you will do anything to avoid making money or even thinking about it because of the negative emotion that it brings up. This is one of the reasons I became certified in EFT (Emotional Freedom Technique), also referred to as “tapping.” I will be helping my clients SHIFT from bright to brilliant by evolving how they feel about money and wealth. Read more in this article about how EFT can help change your mindset and energy around money. It’s by one of my clients (and my teacher) Emmy Vadnais.

What can you do to create a more positive mindset and get unstuck?

1 – Start with honest reflection of how fear and ego are blocking your from the abundance you want and could do so much with.

  • Are you afraid of what it will take to make more money?
  • Are you afraid that you will lose it if you make it?
  • Are you afraid that people won’t think you are worth it?
  • Do you not believe that you are worth it?
  • Are you afraid of failing?
  • Are you afraid of disappointing yourself and others?

2 – Give yourself permission to dream. Who or what would you sow into if you had a million dollars? What impact could you make if you had more income?

3 – Take action by getting the support you need.

  • Join a mastermind or get an accountability partner.
  • Book a SHIFT session with me and learn how to use EFT to let go of the negative emotion connected to growing your wealth.

Are you bright or brilliant?

Share what’s blocking you or how you’ve overcome fear of making money in your business.

About the Author Tai Goodwin

Tai Goodwin on a mission to help 10,000 women entrepreneurs create more joy and wealth in their life and business. She's the CEO of Aligned + Bankable and creator of the Bankable Brilliance Course. An intuitive business growth strategist and teacher, her specialty is helping clients create bankable business models that allow them to increase their impact and income without burning out. Tai is a former corporate trainer with a master's degree in instructional design and over 20 years of experience designing course, training programs, and certifications. She is also the author of Girlfriend, It's Your Time and founder of Brilliant Business Girlfriends.

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